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Lüneburg’s Red Roses”: 150,000 overnight stays celebrate the anniversary!
Lüneburg attracts 7 million tourists every year, primarily through the telenovela “Rote Rosen”, which generates 150,000 overnight stays.
Lüneburg’s Red Roses”: 150,000 overnight stays celebrate the anniversary!
The charming city of Lüneburg is enjoying a real tourist boom, and not without reason. The popular telenovela “The Red Roses” attracts more than 150,000 overnight guests to the northern German city every year. According to the Borkener Zeitung, around 30 percent of the seven million day tourists come specifically because of this series, which has been an integral part of the city's marketing for almost 20 years. The success of the show is also reflected in the everyday life of the people of Lüneburg, who are proud of their homeland and this special connection to the fans.
A look at the geography of Lüneburg reveals a particularly attractive photo point at the Brausebrücke, from which visitors can enjoy the wonderful view of the Ilmenau and the elegant Hotel Bergström. This is a popular destination for many “Red Roses” fans who want to experience a piece of the series up close. Producer Jan Diepers highlights the city as an ideal filming location, which further reinforces the importance of Lüneburg for the series.
A boost for the city
The appeal of “Red Roses” extends far beyond the screens. The Lüneburg restaurateurs and hoteliers benefit enormously from this crowd of spectators. The numerous pubs and restaurants in the city are busy, which has a positive effect on the local economy. The high density of bars is not only a reason for its popularity among tourists, but also offers locals a pleasant opportunity for entertainment and socializing.
For the upcoming season of the telenovela, the exterior views have been doubled, which is due to the positive response from viewers. Planning is already underway for the series' 20th anniversary, which will be celebrated in style next year. Anticipation is high and the city is sure to pull out all the stops to make this event festive.
Tourism in Germany
Lüneburg benefits not only from national but also international trends in tourism. According to Statista, Germany is a popular travel destination that recorded almost 190 million overnight stays in its accommodation establishments in 2024. With a total of 37.4 billion US dollars in income from tourism, Germany is one of the leading countries in the world. Travelers appreciate the variety of leisure options - be it city trips, holidays by the sea or active trips.
The popularity of Lüneburg as a travel destination can also be seen in the larger context of tourism in Germany, where cities such as Berlin, Munich and Hamburg are particularly popular. The telenovela has created its own niche here and has a lasting impact on the image of the city.
Overall, it can be said that the “Red Roses” of Lüneburg have become not just a marketing tool, but an important part of its identity. The city can look forward to another lively year of festive activities while catering to the numerous visitors who come to appreciate its charm and beauty.
The cash registers are ringing, the tables in the restaurants are well occupied, and the anticipation of the anniversary is palpable - so Lüneburg remains a pearl in the north that becomes more attractive with every year.