Cooking boxes in the trend: The taste of back then meets modern freedom!

Cooking boxes in the trend: The taste of back then meets modern freedom!

In today's fast -moving world, more and more people enjoy the advantages of a self -cooked meal without having to sacrifice the time for purchasing and preparation. The market for recipe kits, led by companies such as HelloFresh and Quitoque, is theoretically very popular. This means that the demand for ready-made boxes that contain fresh ingredients and recipes has increased significantly in recent years, especially since the experience during the Covid 19 pandemic, which has changed many eating habits. According to Le figaro Food deliveries used, and many people appreciated the opportunity to cook themselves.

Some pricing models have emerged from the market leaders. HelloFresh offers portions from 2.86 euros, while Quitoque has an entry price of 3.83 euros. Flexible subscriptions offer users the freedom to terminate at any time without taking long -term obligations. The food delivery industry has a mixed picture: five years after these first experiences, the initial euphoria has subsided, and the challenges of the market are still present.

prices, discounts and user behavior

Currently there are attractive offers for new customers at HelloFresh. Shopmium offers up to 50 euros discount on the first three boxes, which makes you get started with the world of cooking boxes. After entering a promo code, there is immediately 25 euros discount on the first box, followed by 15 euros to the second and 10 euros on the third order. However, these actions are linked to conditions and only apply once per household.

The market forecasts show that sales in the area of ​​cooking boxes 2025 are estimated at around 447.91 million euros in Germany. Statista reports that the annual sales growth will probably be 3.88 %, whereby the number of users could be in size at 872.2 thousands. At a time when many consumers value sustainability and healthy eating, interest in biological and locally related ingredients has grown.

market developments and challenges

Julien Féré, a marketing partner at OnePoint, explains that Covid-19 has changed many eating habits sustainably and that cooking is more fun again. However, the path for the market is still far to achieve a fixed establishment in the everyday life of consumers. The past shows that after high phases can also come to dry spells, and the need for home -baked food could fly as quickly as it was created.