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Data protection in view: This is how Salzgitter uses Matomo in a legally compliant manner!
Find out everything about the data protection-friendly use of Matomo in Salzgitter, including legal requirements and anonymization.
Data protection in view: This is how Salzgitter uses Matomo in a legally compliant manner!
In the digital world, where data protection is the be-all and end-all, an important topic is coming into focus: the use of Matomo as a statistics tool on websites. There is exciting news about this, especially in northern Germany. The city of Salzgitter informs that the use of functional cookies on its website is necessary and cannot be deactivated. These cookies are essential for the basic functions of the homepage and help to anonymously record user activity. According to the information from salzgitter.de All collected data is stored securely on German servers, whereby the IP addresses are automatically shortened and anonymized so that no personal data can be traced.
“It’s easy to do without a lot of bells and whistles,” you could say. Because Matomo can be configured in a data protection-friendly manner, enabling use that does not necessarily require a consent banner. This particularly applies to strict data protection laws such as the GDPR and PECR, which require consent when processing personal data. It is important that Matomo is set up in a way that respects user anonymity. Information from matomo.org emphasize that there are certain conditions under which consent is not required - for example when anonymized data is processed or additional transparent measures such as opt-out mechanisms are available.
Data protection in focus
Why is this so important overall? Well, data protection is not just a buzzword, but essential for trust, legal certainty and competitiveness. Companies and institutions must ensure that they handle the registration and processing of data legally. According to the binding requirements of the GDPR and the TDDDG, it is clear that tracking data cannot simply be transferred to third countries, such as the USA. Clear consent mechanisms are required here, which must also be properly documented webfaden-analytics.de reveals.
Violating these regulations can quickly lead to fines or loss of trust - and that is the last thing a company wants to afford. Even if Matomo offers many advantages in web analysis, the legal framework must be clearly defined. This is the only way companies are able to work in compliance with data protection regulations and at the same time maintain the necessary transparency towards their users.
It turns out that the integration of Matomo on websites involves not only technical but also legal hurdles, which can, however, be effectively overcome with the right configuration and approach. It is important for the city of Salzgitter and its residents to handle data transparently and in compliance with data protection regulations - this is not only good for legal concerns, but also strengthens the trust of users.