Dagmar Wöhrl explains: The Lion's Den really is that secret!

Dagmar Wöhrl explains: The Lion's Den really is that secret!

What's in the flicker box? In the current season of “The Lions’ Den” Dagmar Wöhrl is making headlines. The 71-year-old has been investing in the popular VOX show since 2017 and has now cleared up some misunderstandings about the format. She reported on the talk show “Riverboat” that investors have absolutely no idea what products are being presented to them. “That is a misconception,” Wöhrl clarified, adding that the founders deliberately isolate investors behind the scenes. They are immediately sealed off when they first appear and use separate elevators for access. Only the decoration in the sales room could provide thematic clues, but these are often not concrete enough.

The audience is interested, especially in the anniversary season, which is eagerly awaited. In the second episode, viewers can look forward to exciting developments. Here, the Düsseldorf entrepreneurs Joel Selzener and Esad Alper present their men's cosmetic concealer "maleup", which is tailored to the biological properties of men's skin. Ralf Dümmel took care of it straight away and made an initial offer, which was promptly outbid by Judith Williams and Tillmann Schulz, who promised a total of 200,000 euros. The deal caused celebration among the founders.

A moving topic

But it's not just cosmetics that are under discussion. Wöhrl was also active in the last episode and offered innovative “bite bridges made of silicone” that are intended to help pain patients. Their impressive commitment did not go unnoticed, even Carsten Maschmeyer encouraged the amazed founders to accept their offer while the other investors remained silent. This made some people sit up and take notice, especially after the outcry over a darts shoe that was advertised for 200,000 euros and 10% of the shares - supported by darts professional Max Hopp himself. A real highlight of the show!

The tension continues to rise because Judith Williams was unable to convince Karanga with her peanut sauce: the verdict was that it was too expensive for the mass market. The founders Maximilian Arntzen and Valentina Heuschmidt had to leave the show without a deal. In the same episode, Tijen Onaran, on the other hand, secured an impressive 40% of the shares in a high-priced vision board set that was presented by Virginia Schmidt and Alisa Parisi.

Private things and emotions

In addition to her business acumen, Dagmar Wöhrl also has a moving personal story. She lost a son, Emanuel, who died in 2001 at just 12 years old. The tragedy has left deep marks on Wöhrl and she feels particularly connected to Sri Lanka, where she has found a second home with her husband Hans Rudolf (77). Interestingly, Hans Rudolf initially avoided Sri Lanka as he was confronted with memories of loss. But now Wöhrl is guided by the positive aspects of her memories and uses them as inspiration for her entrepreneurial challenges.

In the world of “The Lion’s Den” it is not only business acumen that plays a role, but also the emotional feeling for the founding stories behind the products. Dagmar Wöhrl shows it admirably: she balances both interpersonal aspects and entrepreneurial vision, which makes her a dazzling figure in the format. All we can say is: Keep it up, Dagmar!

For more information and exciting insights into the world of investments, check out the articles from AZ online and n-tv to!