Cupra Born: Production in Wolfsburg or Zwickau? The future uncertain!
Cupra Born: Production in Wolfsburg or Zwickau? The future uncertain!
In the past few days, rumors about possible changes in the production facility of the Cupra Born have been circulating within the Volkswagen Group, especially with regard to the planned relocation from the Zwickau factory to Wolfsburg or Emden. As News38 are not yet shown. It is currently expected that the Cupra Born and other electric car models will run off the assembly line in Wolfsburg and Emden from 2027, while there are also speculation in the room that production in Saxony could be continued. The VW spokesman is reluctant and refers to the works council chairman Daniela Cavallo, who emphasizes: "The rumor that Cupra Born is not relocated to Wolfsburg is not correct."The discrepancy between the statements and the defects that Zwickau affects, lights up on the complex location: the work in Saxony, which recently received high investments, faces the challenge of a possible substrate, should the planned shift come about. The Cupra Born is viewed internally as a model with certain restrictions in terms of production volume, with a sales forecast of around 80,000 units per year, which experts assessed as over -optimistic. As early as the first quarter of 2025, only 11,000 units were sold, which questions the requirements for the workload of the works.
strategic considerations and challenges
Furthermore, Volkswagen is also confronted with the end of the golf production in Wolfsburg, which is to be stopped in 2026. This leads to considerations whether the Cupra Born can be seen as a partial replacement solution in order to maintain the production weight. In addition, some production lines could be shifted to North America to use customs advantages if you produce numerous models there. The relocation could lead to the fact that Zwickau only produces the Audi Q4 e-tron and its variants, which puts the long-term perspective of the work into a precarious situation.
like evmagz has already been discussed for weeks about whether the production of Cupra Born should remain in Zwickau or not. In addition to the internal concerns, the question arises of how the automotive industry generally reacts to the turning point of change, which is characterized by new competitors and disruptive technologies. These developments have prompted the group to adapt their strategies to the new circumstances and to position themselves as "The Global Automotive Tech Driver", as in the Group Strategy explained.
Volkswagen not only faces internal challenges, but also has to react externally to the changing market conditions. Designing the mobility of the next decades will be crucial to actively support the change and respond to the needs of customers. In this dynamic time it is essential to make decisions that ensure the long -term success of the company.
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| Ort | Wolfsburg, Deutschland |
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