Suche
Mein Konto
Porsche boss Blume: The party is over – debts and setbacks!”
Discover the current situation at Porsche as CEO Oliver Blume talks about challenges and future prospects at IAA Mobility 2025.
Porsche boss Blume: The party is over – debts and setbacks!”
The automotive landscape is currently experiencing an exciting change, especially at the IAA Mobility in Munich, which runs until September 10th. On the occasion of this important exhibition, Oliver Blume, CEO of Porsche, spoke about the company's current challenges. News38 reports that Porsche will dig deep into the office in 2023. Profit fell by a whopping 71% to 718 million euros in the first half of the year, and the operating return on sales fell from almost 16% to just 5.5%. The main reasons? A weakening premium business in China and the new US tariffs. However, Blume expects a recovery in 2024 and sees 2025 as the low point.
In the midst of these adversities, there is also celebration at the IAA. Porsche is celebrating “60 years of 911” with an impressive installation on Wittelsbacherplatz. A large silhouette of the legendary 911 is a popular photo motif there and attracts both children and adults. The creative connection to this sports car is not only evident visually, but also through a family-friendly program on around 1,000 square meters, which is part of the VDA Family Trail. Many visitors take the opportunity to play with the mascot Tom Targa or capture their memories in a photo box. Indian Autos Blog reports of these activities, which particularly appeal to younger guests.
A look into the future
Blume himself explained that the “party” in the automotive industry was over in this form. Companies have to reorient themselves in order to remain competitive. Looking ahead, Blume discovers the potential to return to double-digit sales returns if the general conditions change. This is also reflected in the fact that the latest innovations are being presented at the IAA, including the limited 911 S/T model and the Porsche Mission X, a concept vehicle with a powerful electric drive and impressive design development. These innovations are all about a more sustainable future. Manager Magazine informed about other electric models that will be presented at the trade fair.
The IAA not only offers a platform for exciting new products, but also an opportunity for visitors to try out the e-performance of the Porsche Taycans directly. Test drives can be booked both online and on site. This makes the experience tangible and alive for all car lovers.
Overall, the IAA Mobility remains not only a showcase for the automotive industry, but also a place for encounters and inspiration for the future of mobility. With new thinking and adapted strategies, Porsche could soon be back in the fast lane.