VfL Wolfsburg's new campaign: only here. Only we. For the 2025/26 season!

VfL Wolfsburg's new campaign: only here. Only we. For the 2025/26 season!

Wolfsburg, Deutschland - VfL Wolfsburg starts the 2025/2026 season with fresh wind. Under the motto "Only here. Only we." The association presents a new campaign that wants to highlight the close connection between the city, people and the club. Michael Meeske, Managing Director of VfL, describes this initiative as an expression of the uniqueness of the association, the self -image of which on the values "Work. Football. Passion." is based. The campaign motto is intended to strengthen the cohesion and convey a future-oriented vision. A new look is being developed, which will be shown in the Volkswagen Arena and in all VfL media. With a self -confident, angular design, the club remains true to its classic color scheme, but also integrates modern graphic elements. These details have been developed in cooperation with motor communication, the lead agency since April 2024. As reported vflwolfsburg.de, the feedback from the Club-Fan-Rats has led to essential adjustments.

But the new campaign is not the only news. VfL Wolfsburg has also announced its preparatory games for the coming season. On July 26, the wolves in the Avnet Arena will be fifth in the AVNET Arena against the 1st FC Magdeburg, who completed the past 2nd Bundesliga season in fifth place. For Wolfsburg, the upcoming games mean an exciting challenge, not least because of their positive balance from past encounters. On July 30, the team will meet RCD Espanyol in the AOK stadium before going to Rotterdam on August 2 to compete against Feyenoord. The end of the preparatory phase is a duel against Brighton & Hove Albion on August 9th. None of the encounters, as well as those against Espanyol and Feyenoord, have previously existed, which promises additional explosiveness. The exact game dates are just as important as the fact that the Bundesliga game plan for the season on June 27, as Bulinews.com reveals.

brand identity and future strategies

In the context of the new campaign and the upcoming games, the question arises of the brand identity of VfL Wolfsburg. The management of the club has worked hard for several years to form a strong brand that goes beyond sporting success. According to LinkedIn, the importance of fire management in the German football scene was only really recognized in recent years. Wolfsburg pursues the goal of building a solid identity that remains independent of the results on the field. This not only relies on sporting success, but also on the promotion of youth football, women's football and e-sports. This eliminates the club from traditional clubs, which often look back on a long history.

The close relationship with Volkswagen plays a central role in the association's brand strategy. While many clubs can fall back on their passionate fan bases, Wolfsburg positions itself as an innovative and sustainable alternative. This model could be crucial for the success of the association in the coming years. It remains to be seen how the realignment and the upcoming games will influence the fans and the VfL Wolfsburg brand. The club looks optimistically into the future, supported by the new campaign and the challenges of the coming season.