Volksbank Brawo and VfL Wolfsburg: forward -looking partnership until 2029!
Volksbank Brawo and VfL Wolfsburg: forward -looking partnership until 2029!
An exciting news for the fans of VfL Wolfsburg: Volksbank Brawo and VfL Wolfsburg continue their successful partnership prematurely until June 30, 2029. As the sports page of the VfL Wolfsburg , the Volksbank remains not only an official payment partner of the Clubs. This future -oriented commitment underlines the importance of regional collaborations.
The CEO of Volksbank Brawo, Jürgen Brinkmann, and Michael Meeske, Managing Director of VfL Wolfsburg Football GmbH, have announced the planned expansion of the cooperation, which promises the fans a modern and smooth payment experience on the home game days in the Volkswagen Arena. The partnership provides for the implementation of the latest technology, which significantly accelerates payment processes, as on regionalheute.de is described.
innovations in the stadium
Particular attention is paid to the new payment options that are available from the coming season. The fans can then pay quickly and contactlessly with a card, smartphone or smartwatch. Up to an amount of 30 euros, in the future even up to 50 euros, the procedure will be made easier without entering a pin or signature. Over 200 new payment terminals are installed to offer quick access to drinks, snacks and fan articles.
The Volksbank is not only involved at the technical level: the partnership also includes social initiatives such as the Brawo Open and Walk4help. These engagements once again show that it is important to the Volksbank to have a positive influence in the region, which is also underpinned by the expansion of the sponsoring budget.
sustainable commitment and e-sport
Markus Beese from Brawo Sportainment GmbH emphasizes that the partnership should help to develop innovative concepts for cooperation. These include, among other things, an increased visibility of the Volksbank at home games and planned content productions with the players of the professional teams. Also new is the support of the E-Sport team of VfL Wolfsburg, which reflects the progress in the digital area in accordance with the current trends.
A study by YouGov on the effectiveness of sports sponsoring shows the positive influence of such initiatives on the brand image. According to the analysis, banks and insurance companies that are involved in sports sponsorship often experience an improvement in brand perception if the selection and implementation are well chosen. This can also be observed in the case of the Volksbank Brawo and its collaboration with VfL Wolfsburg . .
Overall, this extended partnership between Volksbank Brawo and VfL Wolfsburg illustrates that a good hand in cooperation is fertile for both sides. The fans can look forward to exciting developments in the stadium!
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| Ort | Wolfsburg, Deutschland |
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