Volksbank BRAWO and VfL Wolfsburg: future-oriented partnership until 2029!

Volksbank BRAWO and VfL Wolfsburg: future-oriented partnership until 2029!

Exciting news for VfL Wolfsburg fans: Volksbank BRAWO and VfL Wolfsburg are continuing their successful partnership early until June 30, 2029. Like the VfL Wolfsburg sports page reported, Volksbank remains not only the official payment partner, but also the club's premium partner. This future-oriented commitment underlines the importance of regional cooperation.

The CEO of Volksbank BraWo, Jürgen Brinkmann, and Michael Meeske, Managing Director of VfL Wolfsburg Fußball GmbH, have announced the planned expansion of the collaboration, which promises fans a modern and smooth payment experience on home match days in the Volkswagen Arena. The partnership envisages the implementation of state-of-the-art technology that significantly speeds up payment processes, as on regionalheute.de described becomes.

Innovations in the stadium

Particular attention is paid to the new payment options that will be available from the coming season. Fans can then pay quickly and contactlessly with a card, smartphone or smartwatch. This makes the process easier without entering a PIN or signature up to an amount of 30 euros, and in the future even up to 50 euros. Over 200 new payment terminals will be installed to provide quick access to drinks, snacks and fan merchandise.

However, Volksbank is not only involved on a technical level: the partnership also includes social initiatives such as BRAWO OPEN and walk4help. These commitments show once again that it is important to Volksbank to have a positive influence in the region, which is also underpinned by the expansion of the sponsorship budget.

Sustainable commitment and e-sports

Markus Beese from BRAWO Sportainment GmbH emphasizes that the partnership is intended to help develop innovative concepts for collaboration. These include, among other things, increased visibility of the Volksbank at home games as well as planned content productions with the players of the professional teams. Also new is the support of the VfL Wolfsburg e-sports team, which reflects the progress in the digital area in line with current trends.

A study by YouGov on the effectiveness of sports sponsorship shows the positive impact of such initiatives on brand image. According to the analysis, banks and insurance companies that are involved in sports sponsorship often experience an improvement in brand perception if the selection and implementation are well chosen. This can also be observed in the case of Volksbank BRAWO and its collaboration with VfL Wolfsburg find.

Overall, this expanded partnership between Volksbank BRAWO and VfL Wolfsburg shows that a good hand in cooperation is fruitful for both sides. Fans can look forward to exciting developments in the stadium!