Baltic Sea vacation: Kühlungsborn is the insider tip for summer 2025!
Kühlungsborn will see a boom in Baltic Sea tourism in 2024. Attractive offers and events attract guests.

Baltic Sea vacation: Kühlungsborn is the insider tip for summer 2025!
Tourism on the Baltic Sea is booming, and Kühlungsborn is particularly popular. More and more guests are drawn to the charming seaside resort in Mecklenburg-Western Pomerania. How moin.de reports, the region has recorded a stable increase in visitor numbers for years. In 2024, around 478,789 people traveled to Kühlungsborn, which corresponds to an increase of around 30,000 visitors compared to the previous year. A large proportion of the additional guests came in the summer months - in July and August alone there were 9,000 more than the year before.
What makes Kühlungsborn so attractive? The combination of a beautiful beach, untouched nature and a colorful program of events is the key. Events such as the Baltic Sea Open Air and the “Sea & Sand” festival attract numerous tourists. Marianna Just, managing director of Tourismus, Freizeit und Kultur GmbH, emphasizes that summer is the main business. 30 percent of the tickets for the 2025 festival have already been sold.
A diverse offering for all senses
Kühlungsborn also has a lot to offer outside of events. The longest beach promenade in Germany invites you to stroll and the elegant Baltic Sea avenue exudes a nostalgic flair. Whether in the fish restaurant or in one of the star restaurants - the culinary offerings leave nothing to be desired. Anyone looking for relaxation will find numerous wellness options such as massages or Kneipp treatments, which are particularly appreciated in the colder months, when clear air is also good for your health.
The boat harbor, which has existed since 2004, and a marina that offers space for more than 400 boats round off the maritime offering. During the high season, the DLRG lifeguards ensure that bathers feel safe on the beautiful sandy beach. For those interested in culture, the Kühlungsborner Kunsthalle has concerts and exhibitions available all year round to round off the offering.
The challenge of year-round tourism
Nevertheless, the challenges must also be addressed. Mayor Olivia Arndt emphasizes how important it is to make Kühlungsborn attractive even in the autumn and winter. The average length of guest stay may be five days, but the demand for short-term bookings doesn't make planning any easier for the industry. Weather instability is another fact that needs to be dealt with. The region has positioned itself as a model region for the Baltic Sea coast, which includes not only Kühlungsborn, but also Rerik and Bad Doberan, in order to promote year-round tourism.
Overall, it turns out that the Baltic Sea is a popular holiday region. Loud Statista In 2024, one in eleven Germans spent their vacation on the Baltic Sea coast. Popular destinations are not only Kühlungsborn, but also the Bay of Lübeck and the islands of Rügen and Usedom. Anyone staying in this region is spoiled for choice between numerous options for active vacationers, such as beach walks and cycling trips.
The Baltic Sea beckons with its beauty, and Kühlungsborn will continue to be a popular destination in the coming years for anyone looking for a combination of nature, culture and relaxation.