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Christmas campaign Love in Bows”: Help for those in need in Hamburg!
On December 24, 2025, the Christmas campaign “Love in Bows” in Hamburg-Eimsbüttel will offer holiday menus and gifts to people in need.
Christmas campaign Love in Bows”: Help for those in need in Hamburg!
The contemplative time of the year is just around the corner, and while many people prepare the celebration of love with family and friends, not everyone in Hamburg experiences this time as cheerful and pleasant. On December 24th it will take place in“Schrødinger’s”A special Christmas campaign is taking place that aims to give a light of hope to those who are in difficult situations. Under the motto “Love in Bows”, people in need will be provided with holiday meals, food packages, hygiene products and gifts for children on this day from 11 a.m. to 2 p.m. This initiative is supported by a dedicated group of over 120 volunteers who have been working with various partner organizations since 2020 to help people in need through the festival. The event is free of charge and takes place in the Schröderstiftstrasse 7 instead of.
A special highlight of the campaign is the soup cannon, which not only offers warm meals but also a feeling of community. In recent years, up to 2,000 guests have been welcomed, and a similar number of visitors is expected in 2025. The entire campaign is financed by voluntary support and generous donations from the public.
A light for those in need
Especially during Advent and Christmas, which should stand for charity and togetherness, it is particularly challenging for people affected by poverty. According to one report At Diakonie Hamburg, people in precarious living conditions often have increased worries during the holidays. Homeless people are struggling to survive in the cold, and many who rely on food banks have little opportunity to give gifts or get enough food. Here the Christmas campaign “Love in Bows” sends an important signal of solidarity and warmth.
Each of us can do our part to help those who are having a particularly difficult time during this time. Be it through donations, volunteer work or participation in the campaign itself - every move counts and brings a little more light into the dark season. So if you don't yet know how to get active, you have the opportunity on December 24th to make a valuable contribution and bring a little joy to the people of Hamburg.