WhatsApp introduces advertising: What users need to know now!

WhatsApp introduces advertising: What users need to know now!

WhatsApp faces a major upheaval: the popular messenger service that over three billion people use monthly plans to introduce advertising. While private chats continue to remain ad -free, the new advertising format is placed in the area of ​​“current”. There, users can publish images and videos as status messages for 24 hours. The parent company META has now officially confirmed that advertising should be integrated into this section, which users can expect worldwide in the coming months, such as "https://www.nau.ch/news/whatsapp-fuhrt-ein-werung-ein-musst-muschen-67005887"> nau.ch reported.

The possibility of switching advertising was delayed by legal hurdles and concerns about data protection. While Meta continues to stick to the plans, the critics are already in the starting blocks. Consumer advocates, such as Max Schrems from the Organization None of Your Business (NOYB), have already threatened legal steps against the company, especially against linking data from WhatsApp with other services such as Facebook and Instagram without users being given their consent. These concerns are particularly relevant because data protection is becoming the focus of public discussion in recent years.

advertising and data protection

The advertising in WhatsApp will not be highly personalized, but is based on data such as telephone number, country and ads. However, those who link their accounts on WhatsApp, Facebook and Instagram can hope for personalized advertisements, while other more generally kept advertising will see. Despite these adjustments, the end-to-end encryption for personal conversations and calls remains, which should offer users a certain level of security. According to ZDF use WhatsApp KI for data analysis, but without the knowledge of the chat partners, which is an additional reason for many users.

meta changed the balance of power in the messaging area for around $ 22 billion. Before this takeover, WhatsApp had promised to remain advertising, which has shaped the expectations of users over the years. Now the company faces the challenge of making this change responsibly and not endangering the trust of its users.

the market development

Currently 1.5 billion people use the “current” area of ​​WhatsApp every day. This shows that there is a potential to earn money with the new advertising options, after all, Meta with WhatsApp has so far only achieved a lower turnover compared to the other social media platforms such as Facebook and Instagram. The announcement of introducing advertising already ensured an increase of 2.5 percent in the meta shares on Wall Street, which underlines the economic relevance of the decision.

The world is now eagerly awaiting the development of advertising in WhatsApp. While some users are skeptical about the new functions, others could be willing to come to terms with advertising on the platform as long as data protection is preserved. However, it remains to be seen how the race for users and their trust will continue. Communication behavior could change significantly in the coming months, and the answer to the question of whether this decision enriches or affects the user experience will soon be discussed in the chats.