Möbel Heinrich opens clevva branch: A shopping experience of the future!

Möbel Heinrich opens clevva branch: A shopping experience of the future!

On Friday, September 5th, a new chapter in the history of Möbel Heinrich opened in Hamelin. With the opening of the first branch of the “clevva von Möbel Heinrich” brand at Werkstraße 19, managing directors Heiner and Jonas Struckmann want to appeal to a broader audience. The branch is considered one of the most modern furniture discounters in Germany and is a competent partner for price-conscious customers who value fair prices, quick availability as well as quality and longevity. LWZ24 reports that Mayor Claudio Griese was allowed to cut the opening ribbon, which created a celebratory atmosphere.

The existing Möbel Heinrich branch in Hameln has reinvented itself again and again over the years and now offers a significantly expanded range with “clevva”. “There is something there,” says Heiner Struckmann, who emphasizes that there is currently no comparable offer in the region for young families and people who are setting up their own apartment for the first time. The new kitchen department offers current models and electrical appliances that make it possible to design modern kitchens even with a limited budget.

The range and the target group

“clevva” is increasingly relying on portable furniture so that availability is guaranteed quickly and easily. Individual needs are also taken into account when it comes to upholstered furniture; Planning sets help customers realize their personal style. Particularly important is the household goods section, which is tailored to the requirements and budgets of young households, such as students. At the opening there were numerous special offers, welcome vouchers and a wheel of fortune with attractive prizes - a variety of promotions that aroused the curiosity of customers.

The new branch is not only a sign of growth for Möbel Heinrich, which has been present in Hameln for over 45 years. The entire furniture trade is also facing challenges that are characterized by changes in shopping habits and economic conditions. BBE points this out that the VUCA model (Volatility, Uncertainty, Complexity, Ambiguity) is increasingly being replaced by BANI (Brittle, Anxious, Non-linear, Incomprehensible). A clear corporate vision is essential for success in order to orient customers and employees in a changing market.

The future of Möbel Heinrich

In a market that has shrunk in size over the past year, adaptability is key. Möbel Heinrich has recognized this and will soon reopen the modernized “Möbel Heinrich” branch in Hameln on Friday, September 26th, with further promotions planned to delight customers.

As the history of Möbel Heinrich shows, they have grown in Bad Nenndorf in 2022 with a new garden world and over 1,000 m² of space for outdoor furniture and decorative items. This shows that their commitment to quality and change, such as renaming the self-service brand Mögrossa to clevva, will continue in the future. For Möbel Heinrich, everything but standstill is the order of the day! On the website you can find out more about the company's exciting development and plans.

Möbel Heinrich not only remains a familiar name in the region, but also changes over time and keeps its finger on the pulse of customer needs.