Ikea lowers prices: 50% discount on main dishes in Oldenburg and Bremerhaven!

Ikea lowers prices: 50% discount on main dishes in Oldenburg and Bremerhaven!

If you are looking for a cost of physical well-being in the coming time, the Ikea branches in Oldenburg and Bremerhaven now have a tempting offer. From June 27th to August 30th it says every Friday and Saturday: "happy days"! Guided through the increasing cost of living, customers can look forward to a whopping 50% discount on warm main dishes. Köttbullar and Plantbullar are then available for only 6.45 euros instead of the regular 12.90 euros. In addition, guests can expect an additional delicacy on these days: a five-euro voucher for the respective day and the branch. But where is the hook? Unfortunately, due to conversions, no discount can be expected in the branches in Chemnitz, Berlin-Waltersdorf and Freiburg.

like the Kreiszeitung , this discount is an answer to the changed consumption habits of people, which always become more price -sensitive. Studies show that less and less money is spent in commercial catering, even if the sales of the sector rose by 6.1% to around 12.4 billion euros in 2024. A slight upward trend with a forecast increase in sales from 4.1% to 12.9 billion euros for 2025.
The reason for the increase? The need for attractive, inexpensive offers increases.

The future of commercial catering

In order to meet the needs of a younger target group, the specialist knowledge of the EHI is required. This group over 45 years now has almost two thirds of sales. So how can the offspring be inspired for a visit to the restaurant in stores? The EHI Retail Institute is planning to develop new offers and concepts together with dealers and experts that deal with the trends and needs of young consumers. Essential elements are trend-oriented dishes, digital ordering options and adapted price and discount models, such as they should address students and students.

according to the ehi is the commercial catering a continuous offer of gastronomic services, drinks and prepared dishes, which is connected to commercial activities. In order to meet the challenges of the industry, a multi-stage scenario project for 2025 is tackled. The results of the workshops will finally be presented on September 24th & 25th, 2025 at the EHI Commercial Gastronomy Forum.

changes in the consumer trend

Back to the trends: the need for more freshness and variety, coupled with an increased price awareness, can no longer be ignored. The Handelsgastronomie portal emphasizes that the gastronomy will continue to develop vigorously. Because consumers are increasingly looking at cheaper offers and are looking for a completely positive experience. The importance of gastronomic offers in retail cannot be assessed highly enough - they are now an essential sales instrument.

Finally, it should be said: The price is not everything, but it is a decisive factor. Regardless of whether on the "joy" in the Ikea or in other gastronomic facilities - the awareness of quality at a fair price could significantly influence the future of commercial catering. Who knows, maybe these discount campaigns are also the key to win back lost customers and win new generations for good gastronomy.