Penis chip for shopping carts: Salzgitter ensures smile!

Penis chip for shopping carts: Salzgitter ensures smile!

In Salzgitter and the surrounding area, customers of Aldi, Lidl and other supermarkets could soon look forward to an amusing discovery. A creative head from the region, Andree, has an unconventional solution to the known problem with shopping car chips. Instead of struggling with the annoying search for a coin or a chip, he wants to take care of smile with a special gimmick.

his idea is to produce 200 shopping car chips in a penis shape using a 3D printer. These should fit exactly in the slots of Aldi, Lidl and Co. shopping carts. During his purchases, Andree plans to spread these chips wildly in the car slots. The aim is not only to put a smile on the customer's face, but also to make it easier to search for chips. A very humorous approach that also builds on the common shopping car practice, where you used to get deepened in your pocket after the right chip.

background to shopping behavior

shopping carts have long been indispensable in the supermarket and make food to the cash register or car easier. But the lack of shopping carts have an impact on buying behavior that should not be underestimated. Customers tend to buy less if they have no car available. For this reason, both consumers and retailers are increasingly looking for digital solutions to improve the shopping experience.

The deposit system, which has been established in many supermarkets since the 1980s, has significantly reduced the loss of shopping carts. In the past, numerous employees were hired to collect orphaned shopping carts, which were often parked on sidewalks or in neighboring gardens. Today, many customers attach great importance to getting their deposit coins back, which contributes psychologically to return the cars responsibly. The introduction of deposit locks therefore has both financial and psychological effects among consumers.

The future of the shopping cart

The appearance and functionality of shopping carts have hardly changed since the 1980s, but there are bright spots in the form of innovations. Manufacturers like Wanzl are already developing digital shopping carts that can be unlocked with smartphones or smartwatches, which makes classic coins and chips superfluous. In this regard, Aldi, Lidl and Rewe are faced with the challenge of developing further and enabling their customers contemporary purchases.

A study by the University of Innsbruck brings further interesting aspects. The researchers Mathias Streicher and Zachary Estes have found that the design of shopping carts has a direct impact on the output behavior of customers. Customers with shopping carts that have parallel handles spend an average of 34 euros, while standardized cars only bring an average of 26 euros. The reason? The design activates different muscle groups for consumers, which influences their attitude to purchase.

The knowledge of the study shows how important the physical design in retail is. Your attitude and willing expenses are influenced not only by the range, but also by the construction method of your shopping cart. A nice example of how to increase customer satisfaction and ultimately sales with a simple design.

How Andree's ideas will ultimately affect the shopping experience remains to be seen. Certainly there will be one or the other smile - and maybe also a new trend that will find the way to the shopping cart of many supermarkets.

For more information about the problem about shopping car chips and their future, take a look at the detailed reports from derwesten.de, chip.de and it-boltwise.de.