Cupra Born: Will production remain in Zwickau or will it go to Wolfsburg?

Cupra Born: Will production remain in Zwickau or will it go to Wolfsburg?

The rumors surrounding the Cupra Born production facilities at Volkswagen are currently causing a stir. Loud news38 In the future, the electric vehicle could be manufactured in Wolfsburg and Emden instead of in Zwickau. VW is currently planning to produce the Cupra Born and other electric car models in these two plants from 2027. However, confidential sources indicate that it is entirely possible that the production line will remain in Saxony.

However, the final decision is still pending. The next planning round in winter could bring clarity here. A VW spokesman spoke cautiously about the speculation and referred to the statements of Daniela Cavallo, the works council chairwoman. This emphasizes that the demand for the Tiguan and the ID.3 is currently strong enough to fully utilize assembly line 1 in Wolfsburg. A move of the Cupra Born would therefore only be possible if the production capacities of the Tiguan allow this.

Challenges for the factory locations

How electrive reported, production of the ID.3 and Cupra Born will be relocated from Zwickau to Wolfsburg, which could have a significant impact on the location in Saxony. In the future, only the Audi Q3 e-tron and its Sportback model will roll off the production line there. Experts doubt whether Zwickau can survive economically with just one series.

The forecasts for the Cupra Born call for annual production of around 80,000 vehicles, but only modest sales of 11,000 units were achieved in the first quarter. These numbers raise questions about the prospects for Zwickau. After the ID.3 move, Zwickau could be “effectively finished,” warn industry observers. Audi production could also be relocated to other plants, which would further aggravate the situation.

Volkswagen's sustainable production strategy

As part of its global production strategy, Volkswagen attaches great importance to sustainability. According to that Group report The 115 production sites produced a total of 9.0 million vehicles in 2024, which represents a decrease of 3.8% compared to the previous year. Sustainable design and minimizing effort are the focus of the group strategy.

The introduction of the modular electric drive kit (MEB) and the premium electric platform (PPE) are intended to help wastable through synergies in production. VW is also relying on digital transformation and new technologies to make production more efficient.

With all of these changes, one thing is clear: Volkswagen has big decisions to make, and the next few months could be crucial for how the production landscape for the Cupra Born and the other e-models will develop.