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Büsum 2035: Revolutionary guest radar for North Sea tourism!
With “myrateGästeRadar365”, Büsum is initiating a new tourism concept for 2035 that enables data-based forecasts about the number of guests.
Büsum 2035: Revolutionary guest radar for North Sea tourism!
A lot is happening in the charming North Sea pearl of Büsum: The Tourism Marketing Service has presented the new concept “Büsum 2035”, which is intended to set the course for the next ten years. This initiative aims to present Büsum as an attractive travel destination and at the same time optimize tourist offerings. The most significant part of this plan is the introduction of the digital analysis tool “myrateGästeRadar365”, which will be used from July 2025. “This is not just an experiment, but a thoughtful decision based on solid data,” explains a representative from the Tourism Marketing Service. This was also done by NDR reported.
With the “myrateGästeRadar365”, Büsum will be, alongside Sylt, one of the first destinations on the North Sea coast that can manage its tourism in real time and proactively. The tool will provide daily, weekly and seasonal guest volume forecasts. “This ensures greater transparency and planning, especially in times of fluctuating demand,” said a tourism sector official. Using the tool enables restaurants and retailers to plan their personnel and purchasing more efficiently. At a time when booking deadlines are shorter and demand is fluctuating, precise forward planning is essential, as well Büsum.de confirmed.
More information for the service providers
The new system not only provides predictions about the expected number of guests, but also helps to intelligently control prices and place marketing measures in a timely manner. “We want to boost utilization in quieter times. To do this, we rely on data-driven decisions,” explains a marketing expert. The tool could also be of great use for season extension, as tourism service providers can go on company vacation later if demand is high.
myrate GmbH, a company from Berlin, has developed this innovative tool that is intended to equip the future of tourism with concrete data and analysis. This is in line with the goals of the SME Digital Center for Tourism, which is supported by the Federal Ministry for Economic Affairs and Energy. The recently published trend report on the future of tourism highlights the need to implement digital solutions in small and medium-sized businesses, such as digitalzentrum-tourismus.de highlights.
In summary, Büsum will take a big step towards a sustainable and targeted tourism strategy with the “Büsum 2035” concept and the associated digital analysis tool. “With a good handle on the needs of our guests, we will further strengthen this location in the coming years,” is the conclusion of those responsible mentioned at the beginning. The ambitious project of the #North Sea spa brings a breath of fresh air to the region and increases anticipation for the coming years.