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Popular Friedländer bakery closes: 43 jobs at risk!
The Deuse bakery in Friedland is closing after 57 years, affecting 43 employees. Reasons: Decline in sales and bankruptcy.
Popular Friedländer bakery closes: 43 jobs at risk!
In a regrettable move, the traditional bakery and pastry shop Deuse in Friedland has closed its doors. On Monday, after extensive discussions with the insolvency administrator, production was stopped completely. This means that 43 employees in the branches of Friedland, Anklam, Ducherow, Torgelow, Löcknitz and Brüssow are affected by layoffs, which will be delivered in the coming days. The family business, which has been active in the bakery trade since 1967, was run in the second generation by Jörg Deuse.
The closure follows the filing of insolvency proceedings due to insolvency in April this year. NNN reports that the sales forecasts clearly missed reality; Instead of the hoped-for growth of 5 to 10 percent, a decline of around 5 percent was recorded. Price increases for baked goods did not improve the situation, which further burdened margins.
The challenges of the industry
The reasons for the closure are complex. The weak purchasing power in the region and the migration of young people from rural areas represent major challenges. Added to this are outdated machines and a backlog of investments, which put a heavy burden on the bakery. Rising raw material prices and energy costs, which have risen noticeably since the Ukraine conflict, were also relevant factors.
Another pressure point is the rising minimum wage, which has put additional strain on the company. Despite the difficult circumstances, employees remained loyal and there has only been one layoff in recent weeks. At a time when many companies in the baked goods industry are experiencing similar challenges, Deuse is not alone. Kurier mentions that other bakeries, for example Backwelt Bäckereibetriebs GmbH, are also struggling with economic difficulties.
A look into the future
The situation data from the baked goods industry shows that the situation at the national level remains tense. [IDW]. The workload is particularly high in small branches, as 86 percent of employees report time pressure and a lack of staff.
The Deuse Bakery was an integral part of the regional community until the end, and its closure shows how challenging the industry is right now. With the hope of economic stabilization and better conditions, it remains to be seen how the market will develop in the future.
In the meantime, Netto plans to find a new tenant for the branch in Ducherow, while the space in Löcknitz is to be maintained. The affected employees are nervous about an uncertain future, while the bakeries in the region are confronted with deep structural change.