Popular Friedland bakery closes: 43 jobs in danger!

Popular Friedland bakery closes: 43 jobs in danger!

In a regrettable step, the traditional bakery and confectionery Deuse in Friedland closed its doors. On Monday, the production was fully stopped after detailed discussions with the insolvency administrator. This affects 43 employees in the branches of Friedland, Anklam, Ducherow, Torgelow, Löcknitz and Brüssow, which will be delivered in the coming days. The family business, which has been working in the bakery since 1967, was run by Jörg Deuse in the second generation.

The closure follows the registration of insolvency proceedings due to insolvency in April this year. [Nnn] (https://www.nnn.de/regional/pasewalk/43-mit employee-beliebte-baeckerei-macht-zu-3714451) reports that sales forecast have significantly missed reality; Instead of the hoped -for growth of 5 to 10 percent, a decline of around 5 percent had to be recorded. Price increases in the baked goods could not improve the situation, which continued to strain the margins.

The challenges of the industry

The reasons for the closure are complex. The weak purchasing power in the region and the emigration of young people from rural areas represent great challenges. In addition, there are outdated machines and an investment backlog that heavily strained the bakery. The increasing raw material prices and energy costs, which have risen noticeably since the Ukraine conflict, were also relevant factors.

Another pressure point is the increasing minimum wage that has additional loads the company. Despite the difficult circumstances, the employees remained loyal, and in the past few weeks there was only one termination. At a time when many companies in the baked goods industry experience similar challenges, Deuse is not alone. KURIER mentioned that other bakeries, for example the Backwelt Bäckerebetriebs GmbH, also fight with economic difficulties.

A look into the future

The lag data from the baked goods industry show that the situation remains tense at the national level. [IDW] (https://nachrichten.idw-online.de/2025/10/Backwarenbranchebranche-kaempf-mit-herkraftemnangel- und-Hoher-Worsteilkt) has indicated a decrease of 30 percent in the bakery trade in the past ten years, which has led to a loss of around 20,000 workplaces since 2014. The workload is particularly high in small branches, since 86 percent of employees report on time pressure and lack of personnel.

The Deuse bakery was an integral part of the regional community until the end, and its closure shows how challenging the industry is currently. With the hope of economic stabilization and better framework conditions, it remains to be seen how the market will develop in the future.

In the meantime, Netto plans to find a subsequent tenant for the branch in Ducherow, while the area in Löcknitz should be kept. The employees concerned look nervously into an uncertain future, while the bakeries in the region are faced with a deep structural change.