New city logo for Schwerin: A strong sign of the future!

New city logo for Schwerin: A strong sign of the future!

Schwerin, Deutschland - The state capital Schwerin dares to start a new beginning in its appearance. As reports [ndr.de] (https://www.ndr.de/nachrichten/mecklenburg-vorpommer/westmecklenburg/schwerin-bekommt-ein-neues-stadtlogo ,Mvregioschwerin4392.html), the city is investing in a fresh brand that not only reinterprets the city coat of arms, but also a clear focus on local identity lays. The new city logo, which Heinrich is the focus of the lion, is accompanied by deep blue tones, golden sand nuances and light white. These colors should emphasize both the surrounding lakes and the historic old town and stand for brightness and clarity.

The comprehensive brand process, which costs around 120,000 euros, is under the direction of the Schwerin city administration. External companies also have the opportunity to use the new logo, which underlines the interactive character of this initiative. The implementation of the brand image takes place after the summer holidays and is developed by a Rostock agency that shows a good knack for urban developments.

uniform appearance as a goal

uniformity in communication is a central concern of the city. Notes from Schwerin.de show that in the past there was often an unsurely outdoor picture. Different concepts were produced for different target groups - a clear line was missing. In order to counteract this, a long -term strategy is currently being developed that bundles all topics and strengths and relies on a common communication basis. This is done in cooperation with the Stadtmarketing Society Schwerin mbH, the Chamber of Commerce and Industry and other representatives from politics, business and culture.

This is not the first step towards city marketing. Cities like Leipzig have shown that targeted marketing plays an enormous role in urban politics. Leipzig is advertised, for example, as a "music city", which strengthens the identification of the citizens with their city, as is illustrated in the article by Deutschlandfunk Kultur. However, critics warn that the focus is often too much on economic success instead of promoting the quality of life of the residents. Here Schwerin tries to develop a balanced concept.

a step into the future

The investment in a new city brand is a colorful paint on the map of Schwerin. With the new logo and a clear communication concept, the city wants to increase its visibility nationwide. The fresh appearance should not only attract tourists, but also convey a feeling of belonging to the citizens. At a time when the competition between the cities is getting bigger, creative city marketing is essential to stay at the top.

whether the new city logo and the planned marketing strategies actually have the desired effect will first be shown. However, one thing is certain: Schwerin feels the dynamic development and is therefore in the right way, in the best sense of the word.