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Steinecke bakery in Braunschweig says goodbye to cash! Customers have heated discussions!
The Steinecke bakery in Braunschweig will stop using cash from July 2025, sparking discussions about digital payment methods.
Steinecke bakery in Braunschweig says goodbye to cash! Customers have heated discussions!
The Steinecke bakery is currently causing a stir in Braunschweig. Since July 1, 2025, the branch on Schleinitzstrasse has stopped accepting cash and is now testing a cashless payment system. Whether EC card, credit card or smartphone – customers can only pay with these payment methods. Steinecke is testing this new system for at least four weeks to analyze visitor behavior and acceptance of cashless payments. The step is intended to make internal and external processes more efficient and thus brings a breath of fresh air into the delicate sales world of the bakery, which operates over 500 locations in northern and eastern Germany. This reports News38.
While some customers welcome the change and have already adjusted to the benefits of card payments, others express concerns, particularly regarding the older generation, who often prefer traditional payment methods. “Cash doesn’t have to disappear completely,” is a common opinion on social media. The discussion clearly shows how the relationship between tradition and modernity is being explored in a new way. In addition, some customers are considering switching to alternative bakeries, which makes the situation even more exciting T Online reported.
A look into the future of retail
But what does this change mean for the future of retail? Digitalization is a key term that increases company efficiency and improves customer experience. By using cashless systems, bakeries and other retailers can streamline operations and provide their customers with a seamless payment experience. With this test phase, Steinecke is also pursuing the goal of minimizing internal effort and increasing cost efficiency, in keeping with the spirit of modern retail Handelsblatt illustrated.
The advantages of digitalization are diverse. It ranges from the ability to make better decisions through data analysis to increasing reach through access to global markets. However, digitalization also brings with it challenges, such as high initial investments or security concerns when processing personal data. With the introduction of the reloadable customer card, which does not store any personal data, Steinecke would like to ensure transparent and confidential handling of customer data.
In conclusion, the change at the Steinecke bakery is not just an adaptation to new payment methods, but a reflection of the changing retail landscape. The ability to pay cashless could be a real advantage for many young and technology-savvy customers. It remains to be seen whether the time-honored cash will actually disappear from the bakery entirely. But one thing is certain: the discussion will continue on social media and at the bakery tables.