Future of work: Hans Rusinek talks about cohesion and innovation!

Future of work: Hans Rusinek talks about cohesion and innovation!

On June 24, 2025 at 6 p.m., the Celle City Palace invites you to an exciting lecture with the doctor of economics and labor researcher Hans Rusinek. Under the title “Happy Creating,” Rusinek will shed light on the meaning of work in times of social division. He sees work not just as a necessary evil, but as a driver for innovation and crisis management. “Many people today view work like a dentist appointment,” says Rusinek. He would like to change this perspective and strengthen work as a place of social cohesion. Participation in the event is free of charge, registrations are possible at www.ihklw.de/denkengutincelle.

At a time when demographic change is leaving visible traces in Germany, flexible working models and innovative approaches are in demand. Loud Great place to work Members of Generation Z in particular have fresh expectations of the world of work. This generation places great value on work-life balance and individual appreciation. Uncertainty about career choices and future prospects often leads to a disinterest in traditional employer requirements, highlighting the need for companies to adapt.

Understanding of generations in the work context

In his lecture, Rusinek will also address the topic of time diversity in everyday job life. “Reverse mentoring” plays a key role here, allowing older and younger employees to learn from each other. This promotes cross-generational exchange and makes it possible to expand the shared pool of knowledge. But the focus isn't just on young talent - the baby boomers, who are gradually moving into retirement, also bring valuable knowledge with them. Companies like Allianz have already introduced flexible working models for older employees in order to take advantage of their knowledge and experience.

As a result, employers face the challenge of creating a work environment that supports social contacts, communication and individual needs. Demographic change, which is accompanied by an increase in the number of older people and a falling birth rate, highlights the urgency of such measures. Weissman points out that modern working environments must be designed to promote productivity and efficiency - our future employees are looking for “feel-good places”.

Adaptations to new requirements

A key aspect that Rusinek emphasizes is the need for freedom for innovation and motivation. He has a good knack for showing how important it is to take active action and not just wait until the end of the day. After the lecture there will be an opportunity to exchange ideas over finger food and drinks - an ideal opportunity to immediately pursue the ideas you have learned.

Finally, it should be noted that the diversity of demands on today's working world, which is characterized by digitalization and globalization, also represents an opportunity. Companies are required to take measures to meet the needs of all age groups. A sustainable work environment can not only increase employee satisfaction, but also help companies realize their full potential.

For further information and registration for the event, click here Celle press.